Course No: DM/IS 025

Course Title:INTERNET MARKETING 1

Credits: 1 unit

Grade:Pass/No Pass option.

Instructor: Jeff Rascov (jeff.rascov@wvm.edu)

Materials: visit www.rascov.com for details

Status: Spring 2011 Online 03/07/11 to 4/14/11

Description: This class is an introduction to how businesses and people are using the Internet for Marketing products and services. Most of the information in this class is on search engines and preparing a web site for ranking within search engines. We will review some traditional Marketing techniques as well as latest in Internet Marketing. Students do not need to have their own web site to complete this class. There is a lot of info for a 6 week class. Read, research, and try to understand the concepts.

What this class is: This class is an introduction to Internet Marketing. Here's list of topic covered.

  1. Traditional Marketing and introduction to Google.
  2. Search engines and how they work
  3. How to prepare your web site for Search Engines.
  4. Techniques for higher ranking in search engines
  5. Domain Names, Ads and more
  6. Web Analytics
  7. And What is Web 2.0