Digital Media/Internet Services

 

Course No: DM/IS 001

Section No: #88921

Course Title:WEB SEO ( SEARCH ENGINE OPTIMIZATION)

Credits: 3 units

Grade: Letter Grade or Pass/No Pass option.

Instructor:Kelly Cooper (email: kelly.cooper@wvm.edu)

Materials: www.kellystuff.com

Status: Spring 2011 Weekend Fri and Sat (03/18/11 and 03/19/11)
                              8:15AM - 5:15PM.

Description:This course focuses on current trends and techniques in search engine optimization to make websites findable and rank higher in multiple search engines.

Course Learning Objectives

At the end of this course, each student should be able to:

• Demonstrate an understanding of SEO (Search Engine Optimization) basics
• Demonstrate an understanding of the role of content and code in SEO. Create plans for two websites that address SEO basics and offer implementation goals and tasks
• Create content meeting SEO standards
• Develop code meeting SEO standards
• Determine link popularity and link programs that address SEO
• Submit pages to directories

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

 

The importance of picking the right keywords to optimise your site with is vital for any SEO campaign.

Google AdWords keyword tool can help you discover not only the competitiveness of each word but as it also displays approximate local and global search volumes for the previous month you can gage the level of people that actually type your proposed keyword into Google.